Dec 2024 - Apr 2025
General Manager
Felice Milano
Production, four retail stores, company digitalisation.
Cambiago, Milan area, Italy
I work in sales.
And I know how
what I sell is built.
A nerdy sales consultant. Or a nerd who can also sell. 🤓
My name is Francesco Nocella. Today I sell: I find clients, run negotiations and close agreements for ICT Sviluppo, BBS and Bio3DPrinting. Before that, from 2016 to 2024, I ran the digital channels of industrial and food groups: Amazon Vendor, marketplaces, B2B e-commerce. Which is why, when I sell a project, I also know how it is built.
Right now
What I am working on
Since July 2026, remote
Consultant
Bio3DPrinting
Commercial and digital consulting.
Since April 2026, remote
Sales & Project Manager
ICT Sviluppo, Shopify Premier Partner
Sales and delivery of Shopify e-commerce projects.
Since June 2025, remote
Business Developer, KAM
BBS
New clients, contracts, corporate portfolio.
The craft
What I can do
Business development
This is what I do now: I find new clients, negotiate contracts and agreements, manage a corporate portfolio and keep an eye on market and competitors.
B2B and B2C e-commerce
Today I sell and deliver Shopify projects for a Premier Partner. Before that, B2B e-commerce on Magento for Eurofood (dec.it) and a Shopify company store for Ineco. I also work with WooCommerce, WordPress and PrestaShop.
Amazon Vendor and marketplaces
I ran Amazon Vendor as operational and strategic manager at Eurofood and Krino, and the ManoMano channel for Krino: catalogues, product pages, orders, disputes, operational performance, vendor manager relationship.
Career
Where I come from
Sep 2021 - Nov 2024
E-commerce & Marketplace Manager
Eurofood S.p.A.
Amazon Vendor and B2B e-commerce on Magento for the group's brands.
Sep 2019 - Sep 2021
E-commerce & Marketplace Manager
Krino S.p.A.
The group's marketplaces and a Shopify company store.
Nov 2016 - Sep 2021
Digital Media Manager
Krino S.p.A.
Editorial plan, content, social, blog, newsletter and company video.
How I work
The way
How I work
I look for the solution instead of the standoff, and I keep the workplace collaborative and orderly.
On deadlines
If I give a date, that is the date. I would rather say straight away that something does not add up than deliver it late.
I keep studying
Curious and stubborn. I try new things before talking about them, off the clock too.
What I enjoy
Taking a problem apart, understanding how it is made and putting it back together better. It is the trade I studied, industrial design, applied to things that are not objects.
Off the clock
Two things I built myself
Software is not my trade. But when a problem stays in my head too long, I end up solving it myself. That is how these were born.
FiscoSplit
For Italian freelancers, su fiscosplit.it
It tells you how much to set aside for VAT, taxes and social contributions on every invoice you collect, in the worst case.
See how it works
Patrimion
Personal finance, su patrimion.io
The spreadsheets I used to keep, turned into an application: accounts, spending, investments, goals, pension. Wealth in the widest sense, comparable year on year.
See how it works