Skip to content
FRA.NO

Cambiago, Milan area, Italy

About

I live in the province of Milan and I work in sales. I sell services and projects, and I know the technical side of what I sell because I did it for years.

I studied Industrial Design, Communication, at Politecnico di Milano, Bovisa campus. Thesis handed in, good grades, and then I never showed up to defend it. There is no elegant explanation: I had already started working and it felt like the least urgent thing in the world. In hindsight, a masterstroke.

Today I sell for three companies: Shopify e-commerce projects for ICT Sviluppo, a Shopify Premier Partner, business development for BBS, consulting for Bio3DPrinting.

Before that, from 2016 to 2024, I ran the digital channels of industrial and food groups: Digital Media Manager and then E-commerce & Marketplace Manager at Krino, then at Eurofood, with Amazon Vendor and Magento B2B e-commerce on my shoulders. In 2025, general management at Felice Milano.

Earlier still, from 2001 to 2016, communication and video: my own agency, StudiosN, then MTV, RCS, Sky Sport, Just.Studio. There too I found the clients myself: the commercial side is not something I started doing recently.

Francesco Nocella

The way

How I work

I look for the solution instead of the standoff, and I keep the workplace collaborative and orderly.

On deadlines

If I give a date, that is the date. I would rather say straight away that something does not add up than deliver it late.

I keep studying

Curious and stubborn. I try new things before talking about them, off the clock too.

What I enjoy

Taking a problem apart, understanding how it is made and putting it back together better. It is the trade I studied, industrial design, applied to things that are not objects.

Education

Politecnico di Milano, Bovisa
Faculty of Industrial Design, Industrial Design and Communication

Certifications

Project Management course
24Ore Business School, 23 April 2023

Languages

Italian: native
English: B1